EVENT

THE CHALLENGE 2014

 

The River North Business Association hosts one of the most fun team events in Chicago called the River North Challenge. Teams of 4 run around River North to complete mental and physical challenges in hopes of winning a grand prize. For the 5th Annual event, it needed a re-fresh - something exciting to get the buzz going.

This project involves Business Marketing
This project involves Website Design
This project involves design of Paper Goods
This icon indicates the project involves Production Design

POSTERS

River North Challenge 2014 Poster
Poster close-up of Bright Brute Icon
Poster Close-up of Absolute Athlete icon
Poster Close-up of Indubidable Intellectual
Poster Close-up of Agile Egghead icon

OUR STRATEGY

 

In order to perform well at the Challenge, a team needs smarts, agility and a competitive spirit. On the flip side, some teams prefer to enjoy the free food and drinks while exploring the area and playing the games. So we created a Hunger Games meets The Amazing Race campaign.

Billboard at Merchandise Mart stop in Chicago Illinois

MARKETING

 

We treated the four distinct personality icons like characters in a movie where each one was featured in its own poster, CTA billboard, Facebook post, Google Ad, e-blast and print ad.

Billboard at Merchandise Mart stop in Chicago Illinois
Close-up Billboard at Merchandise Mart stop in Chicago Illinois
Close-up Billboard at Merchandise Mart stop in Chicago Illinois

TAGLINE:

 

Serious contest + Playful spirit =

"Where Thinkers and Sneakers come to compete"

WEBSITE

 

We created a fake personality quiz to help participants identify their type.

Website pages
Website pages

VIDEO

GRASS ROOTS

 

We printed Thinker/Sneaker stickers for people to proudly wear during RNBA networking events prior to the Challenge.

#imathinker sticker
Facebook and Twitter use on website

SOCIAL MEDIA

 

People shared their quiz results with #ImASneaker or #ImAThinker. At the Challenge, we incorporated social media at the bonus spots where participants tagged their photos with unique hashtags to get more points.

PROVEN RESULTS

 

We saw a 25% increase in registration

from the previous year and the highest registration rate of all five years. At the Challenge, we even overheard teams ask each other if they were Thinkers or Sneakers.

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BASED IN COLUMBUS, OHIO

AND CHICAGO, ILLINOIS.

HAPPY TO CREATE CUSTOM PAPER, VIDEO, AND WEBSITES

FOR ALL OF PLANET EARTH.

 

 

(Sorry, Moon People)

Shorthand Amelia Street Studio Logo