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Be Leaf

Be Leaf is a build-your-own salad restaurant in the Loop, downtown Chicago. They provide a quick, yet healthy, meal option that was missing in the neighborhood. The owner is dedicated to sustainable practices and high-quality, locally sourced food, and she wanted the marketing to feel approachable and down-to-earth. We created a brand that is fun, clean, and fresh to reflect the atmosphere and menu. Puns left and right, floating salad, cauliflower ghost… what more could you ask for?

Branding
In-store
Collateral
Website
video

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Oh, so many puns!

Partnering with Owner Rebecca Marks, we were able to create a brand personality that was bright and a little silly – but didn’t monkey around with the quality of their salads.

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See the website

Homepage Animations

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