Be Leaf is a brand new build-your-own salad restaurant in the Loop, downtown Chicago. This restaurant provides a quick, yet healthy, meal option that was missing in the neighborhood. The owner is dedicated to sustainable practices and high-quality, locally sourced food, but she wanted the marketing to feel approachable and down-to-earth. We created a brand that is fun, clean, and fresh to reflect the atmosphere and menu. Puns left and right, floating salad, cauliflower ghost... what more could you ask for?